At Lunar Bass, we are committed to protecting your privacy and keeping your personal information secure. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website, shop with us, or interact with our services. By using our site, you agree to the practices outlined below.

Lunar Bass is the data controller for the purposes of UK GDPR and the Data Protection Act 2018.

1. Information We Collect

1.1 Personal Information Name, email address, and shipping/billing details provided during checkout or account creation. Payment information processed securely via our payment provider.

1.2 Usage Data IP address, browser type, device information, and operating system. Data about your interaction with the site such as pages visited, time spent, and cart activity.

1.3 Data You Provide Communications sent to our customer support team. Responses to any surveys or feedback forms.

2. Legal Basis for Processing

Under UK GDPR we process your data on the following grounds:

• Contract: to process and fulfil your orders

• Legitimate interests: to improve our website and prevent fraud

• Consent: to send marketing communications where you have opted in

• Legal obligation: to comply with applicable laws and regulations

3. How We Use Your Information

We use the data we collect to:

• Process and deliver your orders accurately and on time

• Provide customer support and resolve queries

• Send marketing updates and promotions only if you have opted in

• Improve our website and shopping experience through analytics

• Ensure security and prevent fraudulent activity

4. How We Share Your Information

We only share your data under specific circumstances:

• With trusted third-party service providers such as payment processors, delivery partners, and analytics tools necessary to operate our store

• To comply with legal requirements or respond to valid regulatory requests

• During a business transfer such as a merger or sale of assets

We do not sell or rent your personal information to any third parties.

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy. Order and transaction records are retained for six years in line with UK tax and accounting obligations. Marketing data is retained until you withdraw consent.

6. Data Security

We use SSL encryption, secure servers, and verified payment processors to protect your data. While we follow industry best practices, no online system is entirely secure and we encourage you to share information with care.

7. Cookies and Tracking

Our website uses cookies to improve your experience. Cookies help us keep your cart active, analyse site traffic, and personalise your browsing experience. You can disable cookies in your browser settings though some features may not function correctly. A cookie consent banner will request your preference on first visit.

8. Your Rights Under UK GDPR

You have the right to:

• Access a copy of the personal data we hold about you

• Correct inaccurate or incomplete information

• Request deletion of your data, subject to legal obligations

• Object to or restrict processing of your data

• Withdraw consent for marketing at any time

• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

To exercise any of these rights, contact us at julian@itslunarbass.com. We will respond within 30 days.

9. Third-Party Links

Our website may include links to third-party platforms such as Instagram or Shopify. We are not responsible for the privacy practices of those websites and encourage you to review their policies before sharing information.

10. Children's Privacy

Lunar Bass does not knowingly collect or store information from anyone under the age of 16, in line with UK GDPR requirements. Our products and services are intended for adults.

11. International Transfers

Some of our third-party service providers may process data outside the UK. Where this occurs we ensure appropriate safeguards are in place in line with UK GDPR requirements.

12. Changes to This Policy

We may update this Privacy Policy periodically to reflect operational or legal changes. Any updates will appear on this page with a revised Last Updated date.

Contact Us

Lunar Bass London, United Kingdom julian@itslunarbass.com